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Our primary goal is to reduce the number of alcohol related traffic
violations, while simultaneously growing your profitable business.
Drunk driving is a very real and present danger that affects everyone. All too often people leave establishments where alcohol is served thinking they are fine to drive when they are actually intoxicated. Patrons leaving these establishments do not have access to gauge their B.A.C. (blood alcohol content).
PROGRAM DESCRIPTION
Our weapons to combat this crisis are alcohol breathalyzer vending machines that can be used in bars, nightclubs, pubs and other places that serve alcohol. Sue’s Sweet Vending has developed new technology blood alcohol content B.A.C. tests that can be used in establishments that serve high volumes of alcohol. These machines can be placed on a bar top, near restrooms, or even securely fastened to a wall. This is a pay per use breathalyzer machine that can be configured to coins or credit cards.
Currently we have several machines in operation that are producing successful results as high as 200 uses per month! We have quickly found that demand has surpassed our local capabilities, and are in need of entrepreneurs to further expand this lucrative market throughout the country.
THE CUSTOMERS
Why would establishment owners benefit from our innovative vending machines? Answer: Bar owners don’t get repeat business from dead customers. According to a Mothers Against Drunk Driving report, in 2006, an estimated 17,602 people died in alcohol-related traffic crashes—an average of one every 30 minutes. These deaths constitute 41% of the 42,642 total traffic fatalities. Of these, an estimated 13,470 involved a driver with an illegal BAC (.08 or greater). In many cases drivers are unsure if they are below the legal limit before driving. Our breathalyzer vending machines are a simple means to gauge a patron’s blood alcohol content which could prevent potential alcohol related fatalities. This concept has already taken root in Texas where there have been local news reports on similar machines in bars. Click the following link for Texas local news reel.
DESCRIPTION OF PRODUCT/SERVICE
The breathalyzer line tailors to patrons where alcohol is served, and provides a service that raises awareness of a person’s blood alcohol content (BAC). All too often DUIs begin when a person thinks they are safe to drive. So far by strategically placing our breathalyzer vending machines, patrons have been able to accurately test their alcohol level before venturing out on the roads.
These machines are pay per use and are conducted using a simple 3 step process.
1.
Insert coin / credit card
Insert coin / credit card2.Take a straw
Take a straw3.Blow in hole
Blow in holeThe (BAC) results quickly appear next to a small advertisement for a local cab company. Cab Company advertising is highly recommended. Contractors will negotiate and keep all advertising proceeds.
Once a month we service these machines to ensure calibration and cleanliness. Transactions are conducted through the use of a SSV merchant account from which commissions are paid. Normally a 10% commission is paid to the establishment owner (contractor discretion), thus ensuring a win-win-win situation for all three parties.
SALES EXPERIENCE
Because these machines sell themselves to the end user, the challenge in this business is getting permission from an establishment owner to introduce this type of machine to their environment. SSV can teach you how to be successful in this area. Don’t worry there is No Sales Experience Required.
MARKETING PLAN
Our current marketing plan has proven to be simple and successful. Because these vending machines act as silent salesmen and sell themselves, our key customers are the establishment owners. A list of owners in your area can easily be generated from the internet with a simple Google search of: nightclub near (your city and state). You may then call each listing to request further information for prospecting purposes and then set up an appointment or demonstration with the owner. This way you will find several prospects that turn into customers simply by explaining what it is that we do. We try to target establishments in the categories of nightclubs, pubs, taverns, bars, gentlemen clubs, restaurants, and other places that serve a high volume of alcohol. However, please be creative and prosperous. If you have found a better way or created a better mouse trap, please do what works for your company.
Sue's Sweet Vending804-681-0666
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